The 4500 Los Feliz News
UPDATE:
Hats Off to the City Council for
Brown Derby Designation

City Hall - May 19, 2006 - The LA City Council voted 10 - 0 in favor of preserving the last of the  legendary Brown Derby Restaurants from Hollywood's golden. era. The vote came on a motion by Councilmember Tom Labonge that the council approve the action of the City's Cultural Heritage Commission which voted in March to designate the building at 4500 Los Feliz Bl. as a city Cultural Historic Monument. Also giving vocal support to the motion was Councilmember Dennis Zine who decried the reality that "our history is vanishing."

Community concern about saving the building came in the wake of plans to demolish it for a large mixed use development. That concern manifest itself in fall 2005 at a GGPNC sponsored forum where all sides of the issue had a chance to have their say. At the overflow meeting the sentiment was clear and the GGPNC later approved a motion that the building be saved. The LA Conservancy, early in 2006, filed the official application to get the building named to the city's list of historic landmarks. In support of the application, the GGPNC sent the City Council the following Community Impact Statement:

"The GGPNC strongly supports preservation of the historic building at 4500 Los Feliz Blvd.  The last of the legendary Brown Derbys of Hollywood’s heyday was owned by C.B. DeMille, and its rear meeting room was an important center of community activity. 
An overflow crowd of 500+ stakeholders at a GGPNC sponsored forum in November, 2005 heard from preservationists, developers and city officials.  Then, nearly unanimously, through oral comments, a show of hands and written survey, those attending endorsed preserving the entire historic building with room to breathe around it. 
We urge the Council to preserve one of LA’s irreplaceable landmarks."

In testimony before the council voted, representatives of Adler Realty, the developer, explained to the council that before they bought the property in 2004 it was not listed as historic with the city or even the Los Feliz Improvement Association and that the building had been so altered over time that it should not be designated.

After the City Council vote, Jay Platt (left) of the LA Conservancy which proposed the historic designation, poses with Debra Levine of Los Feliz Towers, Robert Nudelman of Hollywood Heritage, Rebecca Goodman who led the very effective Save The Derby Coalition, GGPNC President Charley Mims and Councilmember LaBonge holding a rare photo of City Hall sporting a Brown Derby.

Now that it has been designated a cultural-historic monument the building cannot be demolished or altered within the next year without city approval. The developers have already been working to meet the community's desire to preserve the historic building.
For earlier chapters in the saga see below
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PLUM Committee Hearing
City Hall - April 25, 2006, The LA City Council's Planning and Land Use Management Committee, which consisted of just its chairman Ed Reyes by the time the Brown Derby matter came before it, heard testimony from the proposed developers as well as representatives of the GGPNC, LA Conservancy, Hollywood Heritage and Save the Derby Coalition. Lacking a quorum, Councilmember Reyes directed that designation of the former Brown Derby building as a Historic Cultural Monument be placed on the full City Council agenda without a recommendation. The date of the hearing before the council has been set for Friday, May 19th.

PLUM Committee Chair Reyes and staff  listen to LA Conservancy's Jay Platt explain the historic significance of the 4500 Los Feliz structure.
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Cultural Heritage Commission
Votes 4-1 to Preserve the Last Brown Derby

City Hall - March 16, 2006, The Cultural Heritage Commission spent about an hour hearing testimony from both sides and discussing the historic cultural merit of the 4500 Los Feliz property and in the end voted 4-1 to recommend the building be declared a Historic-Cultural Monument.

That action sends the recommendation to the city council where it will first be heard in the Planning and Land Use Management Committee on April 25th.

Although the developer has abandoned the original plan to demolish the building, they still argued against it being given monument status. Their current plans appear to call for saving about 70% of the historic structure, but demolishing the south portion which runs along Hillhurst.

Proponents of preservation pointed out that the south room of the building was the traditional location of many local civic group meetings and private parties from the glory days of Hollywood. It also contains essential storage and working space for the current Derby nightclub. The developers counter that to provide required parking they would need to extend the planned underground parking beneath that area.
GOOD NEWS FROM CITY HALL

City Hall - February 16, 2006 - The Cultural Heritage Commission voted unanimously to further investigate the application for 4500 Los Feliz Blvd., the last standing Brown Derby Restaurant, to become a Historic Cultural Monument. The four commissioners turned aside the staff recommendation that the “application and accompanying photo documentation fail to suggest the submittal may warrant further investigation.”

Councilmember Tom LaBonge told the commissioners that it is “very important” that the “building be saved and designated.” He explained there is “a lot of love and passion for this building.”

The main speakers in support of preservation were from the LA Conservancy. First was Marcello Vavala who prepared the application and pointed out how the building met the legal criteria for designation in four important aspects.
1) strong connection of the Brown Derby chain with the social, cultural history of Hollywood.
2) Ownership by C.B. DeMille, identity with historic personage
3) One of the remaining Drive-in canopies an important architectural element of LA's car culture
4)  The Lamella dome structure important in architectural history…earliest still existing in LA

The Conservancy’s Jay Platt termed it “rare” that the Conservancy itself nominated the property, as they usually just support nominations by others. Platt said he was “surprised and disappointed” by the staff’s negative recommendation. GGPNC Board Member Bruce Carroll explained that the GGPNC officially supported preservation at its November meeting after the overwhelming turnout at the GGPNC’s public forum where a survey showed 95% supported preservation of the Derby. Several other speakers, including LaBonge, also mentioned the outpouring of preservation sentiment at the GGPNC’s November forum. Debra Levine from Los Feliz Towers read many comments from supporters and urged the commission to “heed the voices of my neighbors.”

Save the Derby founder Rebecca Goodman asked for Derby supporters in the audience to stand and about a dozen, non speakers showed their support. LFIA’s Marian Dodge and Hollywood Heritage’s Robert Nuddleman also spoke strongly in support of the nomination as did speakers from the valley and Highland Park who decried the loss of nearly all of the famous gathering spots from Hollywood’s heydays.

Developer Rick Gable explained that his team had carefully researched the property before purchasing and went ahead only after determining that it was not, and had not been nominated, as a cultural historic monument. He also said a new plan was being developed that would retain “some of the features or all of the building.” The last speaker was Teresa Grimes who did the historic preservation assessment for the developers and while admitting that the building has a “fascinating history” she expressed the view that it “doesn’t reflect that history anymore” and thus she did not “think it qualified” under the law.

After hearing over half an hour of public comment, commissioner Alma Carlisle expressed her view that a “strong argument” had been made for preservation. She moved that the project undergo further consideration for designation as a historic cultural monument. Commission president, Mary Klaus-Martin, seconded the motion, noting that the “car culture” was one of her areas of interest. The motion passed 4-0 on a voice vote. No date was set for further action.

Before the hearing, developer Gable told the GGPNC that he expected to have a new plan ready to present to the community in March.
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GGPNC Votes to Oppose
 Current Development Plans

At its regular monthly meeting on November 15, 2005, the GGPNC board unanimously adopted a motion opposing the proposed development plans for the five parcels around Los Feliz and Hillhurst known as 4500 Los Feliz Blvd. In addition the Board supported preservation of the 1929 building on the site which once housed a Brown Derby Restaurant, and is currently occupied by The Derby and Louise's Trattoria.

The Board's motion also called for any development at the site to maintain the Los Feliz Village character and not harm the historic trees. The developers were encouraged to come forth with a proposal that would reduce the traffic congestion and parking shortage in the area. The GGPNC pledged to continue to monitor the project and advise the City on the site development and to explore facilitating a committee that could work with the developer on the project's redesign.

Richard Gable, one of the property's owners, said that developers are working on a new design that would be "significantly different" than what had been seen before, with less density and more open space. That plan will not be ready before January. Gable said it would not include the supermarket shown in plans put forth at the November 10th Public Forum and that their architects were looking for ways to preserve at least some of the significant features of the existing structure.


It was standing room only as an overflow crowd nearing 500 attended the GGPNC's Public Forum on the development planned for 4500 Los Feliz Blvd. and adjacent properties.
November 10th Public Forum Report
November 10th Forum Program
240 of those attending filled out a survey/comment form. 
Survey Tally     Public Comments     LaBonge Statement
See below for information and links related to the project

4500 Los Feliz Bl. (Derby/Louise's) Project
The links below relate to the proposed development of 80 Condo Units, a  40,000sq.ft. Supermarket on Los Feliz, plus 7,441square feet of Retail Space, with 390 Parking Spaces at the southwest corner of Los Feliz Bl. and Hillhurst, extending to Avocado St.
Master Land Use Permit Application    Environmental Assessment Form
Developer's Most Recent Design Concept  Developer's Schematic Diagrams
GGPNC Forum Press Release 
Developer: Adler-Realty.com   Opposition groupSaveTheDerby.com
The renderings below of the proposed project were displayed at the  developer's
 October 26, 2005 meeting. and at the GGPNC Public Forum
Developers say new plans are in the works
...possibly by January 2006


View from corner of Avocado & Hillhurst north toward Los Feliz


Rendering of the southwest corner of Los Feliz and Hillhurst


Current view of the southwest corner of Los Feliz and Hillhurst
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GGPNC Public Forum Draws SRO
Crowd Of Concerned Stakeholders


The November 10th forum on a proposed development along Hillhurst from Los Feliz Blvd. to Avocado was a good night for community democracy. An overflow crowd approaching 500 jammed into the Multi-Purpose building at Our Mother of Good Counsel Church to listen and be listened to.
First they heard from the property’s new owners whose current vision of their Hillhurst Square project consisted of 80 condos totaling over 100,000 sq. feet above 47,500 sq. feet of retail space, including a supermarket, and an underground garage for 400 cars. More than 240 stakeholders who attended the meeting filled out a GGPNC survey before leaving. Of those less than 1% expressed support for the design presented.
Co-owner Rick Gable realized changes needed to be made. He explained “our plan going forward is to take this additional feedback we are going to receive tonight as well as feedback we’ve received from the other community meetings and to do a redesign of the project to address some of these concerns.” That redesign, he said, would likely not include the market and would look at ways to preserve the existing building.

Property Co-owners Michael Adler (left) and Richard Gable listened intently
Gable had a wish for the crowd, “Hopefully you understand we are trying to build something with you.” Then what sounded like a promise, “We are going to continue to work with you until we find something that the majority of the community would like to see.”
The project’s most vocal opponent has been the Save the Derby Coalition which announced support from many community and historic preservation organizations. Coalition leader Rebecca Goodman declared, “the project simply undermines the very things about this neighborhood we love the most.”

Rebecca Goodman and Jay Platt presented the case against demolishing the old Brown Derby building.
Also speaking in opposition to the project was Jay Platt of the LA Conservancy. He pointed out some of the unique architectural features and cultural ties that make the 1929 building worth saving. He noted that it is the last of the Brown Derby restaurants…which he described as “the most famous restaurant in the world” in the golden age of Hollywood. Closing for the opposition, Goodman declared, “the sun has not set on our Brown Derby.”
City Councilmember Tom LaBonge seemed determined when he somewhat echoed those sentiments in his remarks. “Let’s save the Derby. Let’s work with the community to balance out what the need is.” One need he doesn’t see was clear from his remark, “absolutely not a market.” LaBonge suggested a better place for such a mixed use project, “where I want to see density is near the subway.” The City Council is likely to have the final say on what development does take shape on the property.
After the presentations more than two dozen audience questions were asked of the developer, city planning and transportation officials and the opposition. Traffic generated the most questions, but the developer has not done a traffic study yet...but one will be required for a project on this scale. Other concerns were: parking: will be ample, but not free, requested mixed use zoning: would allow far greater density than current zoning, historic preservation: no application has yet been filed to have the City declare the building a cultural historic monument.

Next up was the lively public comment period where more than 30 speakers from the audience voiced their concerns. First up, community leaders such as LFIA President Donna Zenor who called the “massive structure unacceptable.” Anne Richardson cited traffic and historic preservation as the reasons the Franklin Hills Residents Association opposed the project. Dora Herrera of the Los Feliz Village Business Improvement District pointed to the failure of promised traffic mitigation for Los Feliz in past projects such as Costco. And David Trulli from the Los Feliz Towers termed the architecture Spanish colonial “by way of Disneyland.”

Other speakers called the project a “complete catastrophe,” predicted “Los Feliz Blvd. is headed toward total gridlock,” a critical care nurse warned “don’t increase traffic unless you want to live in a coffin” the manager of The Derby told the developers “we’re not going anywhere…we’ll buy you out,” another speaker feared  traffic gridlock will turn residents into “miserable prisoners in our homes,” an architect vowed “as long as I live you’re not going to have any variance,” and dramatically illustrating the lack of support for the plans shown, one speaker called for a show of hands from those who liked the idea…just a single hand was raised.

Many more who attended the meeting and did not wish to speak filled out comments forms provided. To read the public comments transcribed as of 11/14/05 click here.

Councilmember Tom LaBonge's Statement
Thank you for your interest in development issues in the 4th Council District and in particular the future of The Derby.

As you may know, I am opposed to the current developers' proposal to consolidate five separate parcels into one large mixed use condominium and retail project bordered by Los Feliz Boulevard to the north, Hillhurst Avenue to the west and Avocado Street to the south.

First and foremost, I am a preservationist and have a long track record of supporting the historic and architecturally significant buildings in our city. We have an opportunity here to fight to save the last in this distinctive chain and we should wage this fight to save The Derby.

Secondly, I am concerned about the density that the developers have proposed, especially as their project envisions street-level retail along Hillhurst including a grocery or equivalent-sized store.  In neighborhoods where traffic congestion is already a factor and accessibility to public transportation poses a serious challenge, my preference is to limit density. To preserve the residential flavor of Los Feliz, Silver Lake and other neighborhoods with a lot of single-family dwellings, we need to be mindful of their relationship to adjoining blocks of multiple unit buildings and also commercial/retail areas.

Finally, on the matter of a grocery operation, whether it is Whole Foods or another chain that would draw multiple daily car trips to an already busy intersection such as Los Feliz and Hillhurst, I cannot think of a more problematic situation. I do not support a market at this corner.  The traffic would go from bad to worse and would present an
overnight nightmare situation for drivers and residents.

As your councilmember, be assured that I will continue to press for preservation of The Derby and encourage your continued participation in this important process.

Thank you for your interest in your community.

TOM LABONGE
Councilmember, 4th District
11/17/05
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DEVELOPER'S MEETING, OCTOBER 26th
On October 26, 2005, the Adler-Realty development team presented their project to a packed meeting of interested residents. Questions and comments, some quite impassioned, from the crowd of over 100 mostly focused on concerns about increased traffic and density of the project.

Renee Weitzer, chief planning deputy for Tom LaBonge, explained that the Councilmember was opposed to placing the proposed supermarket on Los Feliz and favored preserving the historic building on the site.

Representatives of the developer indicated that the supermarket was nearly a dead issue and that without it retail space would be reduced from 47,000 sq. ft.. to about 13,000 sq.ft. They also said they would consider plans that would partially preserve the building currently occupied by The Derby and Louise’s Trattoria. They explained they would not do an environmental impact report dealing with traffic, air and noise pollution until their plans were in a more final form.

In the end there was no mistaking the fact that the standing room only audience harbored very serious reservations about the impact of such a large project in the area and a representative of the developer indicated that that message was received, without indicating what the next version of the plan would look like, other than the likely absence of the supermarket.

SRO crowd listens to the developer's plans

The Adler-Realty representatives

The effects on already clogged streets was a main concern
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